When Windows 8 was launched in 2012, it received a mixed reception about its design and functionalities. In addition to major advertising platform such as TV commercials & online display ads, Microsoft wanted to launch a social campaign to showcase the beauty of the system through people in real lives.

 

So, we asked a question:

Can you convert your friend into a Windows 8 admirer in a dinner’s time?

 

A social experiment is born.